Gary Yamamoto

Gary Yamamoto Senko Original Soft Bait Lures

The World's Most Versatile Soft Plastic Stick-bait

It all started with an idea and a dream. In 1983, Gary Yamamoto Custom Baits was formed in Page, Arizona, USA. Gary has an insatiable love for the sport of fishing, matched only by his obsession with producing the highest quality soft-plastic fishing lures.

Gary Yamamoto Baits are still made in Page, Arizona and still held to Gary’s exacting standards. Every material and recipe are perfectly consistent, and every bait is still inspected by hand. It’s a stringent and complicated process to produce baits like we do, but what you fish matters ……